At the core of visual storytelling, good photography allows the City brand to express itself in an authentic and compelling manner. Every photo should communicate the value of connection - demonstrating a connection to Tigard. All images used must be of professional quality and local. Capturing real-life situations is preferred over staged scenes. 

People
All photos of people should capture them in a manner that shows the connection in a natural setting. This may be a connection with a physical object, other people, an environment, etc. The quality of the interaction will begin to tell the story, increasing the value of the message. 

Environment
To show audiences how amazing our city can be, and encourage a greater personal connection, all photos of Tigard’s natural environment should capture the beauty in a way that emphasizes a unique landmark, region, or feature. Unique angles, cropping and depth of field help to create emotion and inspire connection.